You may have finalized printing a booklet for your business. When done properly, it can have a positive impact on everyone concerned. Careful print marketing can boost your business prospects. It also creates Brand Awareness. Expert guidance combined with online booklet printing will ensure optimizing brand potentiality. With a few tips, you will be able to get things right and print a booklet for your prospective customers.
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Why Print a Booklet?
First, discuss with your team to know why you want to print booklets for your business and what objectives to achieve with them. Also, identify the type of audience you desire to reach using the booklet. Get to know the message that you plan to send. Whatever you undertake after this particular stage is likely to depend upon decisions taken at the beginning. The booklet that is designed to showcase new launches straightforward way is likely to feel and look different. This is from a booklet telling stories about your company at any industrial event and brand to a brand new audience.
Tips for booklet printing for your business
1. Readability and Content:
Your Marketing Strategy should ensure that the audience is able to read clearly the content present in the booklet. The idea here is to provide them with crucial information concerning your business and to create positive thoughts in them as they think about you. Make sure that the printed booklet does not get overloaded with excessive copies. Also, it should make good sense to prove you have credible authority in your industry.
2. Colors and images:
Besides written content, also consider the colors and imagery you plan to use for the booklet and Business Cards. General style, logos, color scheme, etc. need to tie in the brand image to ensure consistency. Sharp images, bold colors, and exciting designs are what attract the target audience. Proper color combinations with professional photographs can help derive an aesthetically pleasing brochure for your company. It is sure to be read instantly by your audience.
3. What paper type is desired:
Printing paper is available in different types. You can choose to use recycled paper as it demonstrates your eagerness to protect the planet and ensure sustainability.
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4. Choose appropriate binding:
This is an important Marketing Strategy to consider. Booklets are thinner than books and bound publications. Saddle-stitching is advised with pages being around 8-40 only. In the case of 20-240 pages, ensure perfect binding.
5. Leave some space for binding:
Crucial content should not be made difficult to read or cut off. Hence, sufficient space should be left out for binding while developing artwork for bound publication.
6. Organize correctly essential information:
Find out what you desire to express through the booklet. Your booklet and brochures section heads should be intriguing, evocative, and informative. Include your business contact details. The same goes for Business Cards.
7. Front cover artwork:
The front cover of your booklet is important for its success. This is irrespective of employing booklet printing to have business reports, periodicals, or newsletters. The major message should be used in the front.
8. Choose paper weight carefully:
Appropriate paper weight is desired to print booklets and brochures. If an excessive number of thick papers is used, then the document could spring open. Again heavy stock creates that sumptuous effect. Paper weight ideally for booklets with 28+ pages should be 120-150 gsm.
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9. High-resolution imagery:
Using it will help enhance Brand Awareness. Avoid using poor low-resolution photos as it results in poor-quality catalogs, brochures, and books.
10. Call to Action:
Once print type, size, color scheme, layout, design, and purpose is all set, the last task is to consider the reason to print booklets. Do include a call to action that implores your readers to take the necessary action that you seek. Contact information should be provided clearly in multiple locations.
Therefore, when you try to Print a Booklet, do follow the above steps to ensure deriving better results.
Source: Cosmo Politian