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Poker Style Evolution: From Cowboy Hats to Techwear Fashion

Editorial Team by Editorial Team
May 3, 2025
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The Evolution of Poker Style: From Cowboy Hats to Modern Fashion

Poker fashion has changed a lot over the last century. What started with cowboy hats and dusty boots has evolved into a mix of sleek techwear, sponsored hoodies, and tailored suits. This shift reflects not just poker style but also the growing influence of player comfort, media presence, and personal branding. At every step, poker style has been shaped by these factors, determining what pros bring to the table, both literally and visually.

From Table to Screen

Fashion choices in poker depend on where the game is played. Players lean toward stylish, controlled outfits in live rooms. Poker style often includes techwear, dark colors, and fitted gear, all suited for long hours at the table. In contrast, online players often wear what’s comfortable, as appearance isn’t part of the game.

Styles can mix, too. Players known for heads-up battles online sometimes carry that casual look into live events. Hoodies and joggers seen in high-stakes live or online poker games show how lines have blurred. What matters more now, compared to what was worn in the early days, is what suits the player’s comfort and mindset.

Origins and Practical Poker Style

In the early 1900s, poker mostly took place in bars and backrooms. The dress code reflected that. Players wore button-down shirts, denim jeans, boots, and hats. The cowboy hat stood out for style and function. Legends like Doyle Brunson and Amarillo Slim wore them through the 1960s when the game moved to Las Vegas.

The dress code got an upgrade as poker entered casinos. Men wore suits and ties to align with the glitzy setting, embracing a more formal poker style. The mid-20th century also gave rise to the poker face. Players began using sunglasses and headwear to hide their reactions. Outfits now balanced elegance with deception, an essential aspect of poker style.

Brand Logos and Bolder Pieces

Logos took over poker shirts, jackets, and hats between 2007 and 2011. Players looked like billboards. They wore up to ten brand patches in a single outfit. Around the same time, mixed martial arts gear started showing up. Shirts from Tapout and Affliction, known for their bold prints, became common at the table.

Origins and Practical Poker Style

A man dressed in formal poker style, wearing a top hat, tuxedo, and white gloves, demonstrating card tricks with a deck of playing cards.

Televised tournaments and online poker changed how players dressed. Suits faded. Hoodies, t-shirts, jeans, and trainers became the new uniform. Chris Moneymaker’s 2003 World Series of Poker win helped push this trend. He wore a baseball cap and a simple shirt. The style was now about comfort.

Final Table Looks

By the early 2010s, some pros returned to polished looks. Daniel Negreanu, known for wearing suits at final tables, helped push a more professional image. Marcel Luske and Tony Dunst did the same. The sharp look wasn’t about him showing off. It was him showing up ready, composed, and focused.

Accessories also shifted. What started as sunglasses for hiding tells grew into a range of bold and subtle gear, adding to a player’s poker style. Phil Ivey often wears sleek headphones during big games. Tom Dwan is more understated and favors simple watches. Others bring flair with custom card protectors or jewelry pieces with personal meaning, reflecting their unique poker style.

Bigger Media, Smarter Poker Style

Television has changed a lot. The hole card cam put players under the spotlight. What you wore mattered. So many began dressing with more care in live games. Suits, dark blazers, and fitted gear became common.

Online players still wear hoodies and t-shirts at live events. But those looks get updated with branded stitching or joggers with zippered ankles. It’s more casual techwear than streetwear.

Purpose Over Trend

Today’s poker style avoids extremes. It’s about wearing what helps you compete and stay comfortable. Brands like Acehole focus on fitted, simple shirts that hold up during long sessions without looking sloppy.

Poker fashion moves between comfort, statement, and utility. Players make thoughtful, calculated, and personal choices that turn their clothes into part of their game.

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Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

Source: Cosmo Politian

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