Success and scaling a business in a foreign market are the dreams of many entrepreneurs. But this requires not only a strong and innovative business idea but also the right strategy, continuous improvement, and adaptation to new market conditions.
One of the inspiring stories of successful entry into foreign markets is the Flove.ae Company.
Today, there are a lot of similar floral shops on the market where you can purchase and receive gifts for your loved ones in a short time. How did Flove.ae decide to attract its potential buyers’ attention? The concept of Flove.ae is a project that literally sells works of art to its customers: each bouquet is part of an artistic collection of flower arrangements created and designed by the winner of international competitions, florist Olga Sharova. It was she who was inspired by the great women of the past and present when creating each of the compositions.
One of the challenges that Flove.ae had to face was the need to adapt the product to the cultural characteristics and requirements of the Gulf region. The company has raised the bar to meet the diverse needs of its Dubai clients; however, Flove.ae does not flawlessly adapt to trends; it bends its line when it comes to creating collections. The first steps in the Dubai market weren’t easy. However, Flove.ae used available tools to attract local customers, such as rolling out local advertising and collaborating with influencers.
Flove.ae not only stands out for its product but also for its service: delivery is carried out on the day of order, and the florists of the Flove.ae team understand all the intricacies of caring for flower bouquets in the Dubai climate. Taking into account the two components of care and uniqueness, Flove.ae has become a trust-worthy service, popular among people who value quality and the story behind the creation of a product. Taking symbolic details and historical names as a basis, the brand has created collections of bouquets that have become a universal gift for any occasion and provides same-day flower delivery in Dubai.
Through careful management and close cooperation with partners and customers, Flove.ae successfully overcame initial difficulties and gradually consolidated its position in the Dubai floral market niche. At the same time, the brand continues to invest in creativity, achieving breakthroughs in improving products and satisfying customer demands. It is necessary to create a well-functioning process for implementing the services you offer. Relatively speaking, the main thing is not only to attract a customer but to flawlessly fulfill your obligations towards him.
Today, bouquets from Flove.ae florists have won several prestigious awards for creativity in the fields of floristry and quality. Flove’s success in the Dubai market is an example of how a love for art, a strong strategy, and quality can help a business succeed.
Source: Cosmo Politian
