Sunday, June 4, 2023
Woman PWR
No Result
View All Result
  • Home
  • Empowerment
  • Featured
  • Business
  • Health & Wellness
  • Influencers
  • Women PWR TV
  • Shop
  • Virtual Meeting
Woman PWR
  • Home
  • Empowerment
  • Featured
  • Business
  • Health & Wellness
  • Influencers
  • Women PWR TV
  • Shop
  • Virtual Meeting
No Result
View All Result
Woman PWR
No Result
View All Result

Release Of “Abir’s Kitchen,” A New Ramadan Cooking Series

Staff by Staff
April 18, 2023
in Featured
0
Home Featured

Abir Saghir, a TikTok creator known for her food videos, has gained immense popularity, leading to the creation of her own cooking show called “Abir’s Kitchen,” which is exclusively available on STC TV and Jawwy TV. The 10-episode series is co-produced by Rise Studios, a regional entertainment company, and Diwan Videos, a content and influencer-management agency, in partnership with Intigral, the media arm of STC Group.

Saghir, who was awarded the title of Middle East and North Africa Food Creator of the Year by TikTok in 2022 and has a massive following of over 21 million on the platform, showcases dishes from different Middle Eastern cuisines on her show. She not only cooks these dishes but also highlights their history and heritage, providing viewers with a deeper understanding of regional cuisines.

Diana Baddar, the managing director for digital content and development at Rise Studios, stated that Ramadan is a crucial time for food shows, as people are actively seeking content that allows them to experience the best in food and gain inspiration. Rise Studios, which was founded by former executives from OSN and Warner Bros. Discovery, is concentrated on elevating digital storytelling by exposing local talent with the intention of promoting content from the region. Baddar expressed excitement about presenting Abir’s brand in a new format while addressing her main audience and attracting new viewers.


Companies in the rapidly changing streaming industry are always looking for new sources of unique content, and well-known social media influencers like Saghir not only offer new material but also carry with them a sizable fanbase online. Ivan Cortes, the head of content acquisitions at Intigral, emphasized the importance of bridging the gap between social media and traditional platforms like theirs to drive their business forward.

The first five episodes of “Abir’s Kitchen” are already available on STC TV and Jawwy TV, with the remaining episodes set to be released throughout the month. As Saghir’s cooking show gains traction, it exemplifies the growing trend of social media influencers transitioning into mainstream media and creating unique content that resonates with audiences. 



Source: Cosmo Politian

RELATED POST

Shahad Geoffrey, The Saudi Innovator Transforming The Way We Do Retail

Saudi Entrepreneur With Royal Clearance Is Influencing The Kingdom’s Real Estate

ShareTweetPin

Related Posts

Shahad Geoffrey, The Saudi Innovator Transforming The Way We Do Retail
Featured

Shahad Geoffrey, The Saudi Innovator Transforming The Way We Do Retail

June 2, 2023
Saudi Entrepreneur With Royal Clearance Is Influencing The Kingdom’s Real Estate
Featured

Saudi Entrepreneur With Royal Clearance Is Influencing The Kingdom’s Real Estate

June 2, 2023
Prominent Arab Women Inspiring Future Leaders
Featured

Prominent Arab Women Inspiring Future Leaders

May 27, 2023
Ruwa Romman: The First Muslim Woman To Be Elected To The Georgia House
Featured

Ruwa Romman: The First Muslim Woman To Be Elected To The Georgia House

May 22, 2023
22-Year-Old Captain Becomes First Saudi Woman To Pilot A Hot-Air Balloon
Featured

22-Year-Old Captain Becomes First Saudi Woman To Pilot A Hot-Air Balloon

May 18, 2023
Meet The Aspiring 12-Year-Old Emirati Figure Skater
Featured

Meet The Aspiring 12-Year-Old Emirati Figure Skater

May 17, 2023
Next Post
I Ate Like the World’s Happiest Population for a Week, and I Actually Felt Happier

I Ate Like the World’s Happiest Population for a Week, and I Actually Felt Happier

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ABOUT US

An organization dedicated to Connecting, Inspiring & Empowering Women around the Middle East and the World. It is the first women empowerment organization that helps successful women meet like-minded successful women by bringing together high achieving successful professional women.

Follow us

QUICK LINKS

  • About
  • Privacy Policy
  • Terms
  • Contact
  • Advertise
  • Membership

Copyright © MetaMedia™ Capital Inc, All right reserved.

No Result
View All Result
  • Home
  • Empowerment
  • Featured
  • Business
  • Health & Wellness
  • Influencers
  • Women PWR TV
  • Shop
  • Virtual Meeting

Copyright © MetaMedia™ Capital Inc, All right reserved.